Brand Storytelling*Digital Experiences Built Around Empathy*Holistically Findable Products


Let's Get Started

I work with clients to create persuasive user experiences, build lasting and meaningful relationships, craft compelling marketing and acquisition campaigns, and to manage the teams and technology that support them. What can I help you with?
Digital Marketing & Engagement

Tell your brand story more effectively, connect your brand to individual identities, develop compelling acquisition campaigns, build relationships, and expand your social impact.

User Experience (UX)

Create, test, and iterate powerful and interactive experiences that prioritize users and empathy, drive positive interaction, and maximize task completion rates.


Build holistically findable digital products and campaigns, develop inbound marketing strategies, increase social signals and links, and improve your search engine visibility.

Data Curation & Analysis

Shift your organization's internal focus to measurable outcomes, track the right performance indicators, and analyze traffic trends and user behavior.

Project Management

Drive products from conception to launch, simplify and routinize processes and work, integrate analytics and testing into your digital programs, and improve product development.

Looking for Something Else?

Looking for something in particular?
Click here to ask about any of the listed services or to request a service that isn’t listed here.

Make Your Digital Products

So Far in 2014

Projects Completed

Websites Launched

Iced Coffees Consumed

Holistic Digital Strategy

Holistic digital strategy means persuasion and findability built from the inside out.

Ready to Start Something New?

I can help you drive progress through digital innovation and find the right tools, mediums, and strategies to conceptualize and deploy robust integrated products and campaigns. I apply user experience principles, heuristics, and empathy to create seamless and powerful brand messaging and campaigns that drive interaction, transform relationships, and mobilize constituents.

Want to Improve Something You Already Have?

I work with clients to test, analyze, and iteratively improve their existing digital products and campaigns. I can help you build visibility, authenticity, and persuasion into your websites, social and email camapigns, SEM/Google AdWords ads, and display campaigns.

Want a sneak peek at my latest project?
Check out Good Engagement, the quick guide to building relationships on digital mediums for mission-driven organizations!



I work with progressive nonprofits, NGOs, and advocacy groups.
  • Human Rights First
  • National Trust for Historic Preservation
  • Center for a New American Security
  • NAF Canada
  • Avalon Solar
  • Equator Capital
  • Stop the Atrocity Supply Chain
  • National Coalition for LGBT Health
  • Campaign for America's Future
  • Stand with Servicewomen
  • Equator Solar
  • FE Partners, LLC

Need to build a website from scratch?
I can help with that.



  • Nikki is a delight to work with and her knowledge of all things web and online related is impressive. Nikki has a rare ability to communicate well with both tech-savvy and non-tech-savvy people.

    Liz Rose - Communications Director
    Economic Policy Institute
  • Nikki is very direct and professional, and I very much appreciated her approach to information delivery. Nikki's no-nonsense, professional work style is refreshing in a world of opaque and bureaucratic workplaces.

    Lori Feinman - Director, AIA Meetings
    The American Institute of Architects (AIA)
  • Nikki brings an excellent combination of understanding of the digital world, a sense of organization and skill in making websites function as they should. I am looking forward to working with her on future improvements to our site, and would encourage others to do the same.

    Isaiah Poole - Director of Online Communications
    Campaign for America's Future
  • Nikki came into our organization and really hit the ground running. We were in the middle of a web site redesign and her guidance and advice have proven invaluable.

    Price B. Floyd - Director of External Relations
    Center for a New American Security

Get In Touch

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Can't wait to hear from you!

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  • nikki.minard