NIKKI MINARD

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Brand strategy is at the core of effective marketing.

From rebrandings to redesigns, I work with clients to create and measure compelling digital brand experiences and marketing campaigns, tell brand stories, and cultivate meaningful relationships with consumers around shared values and identities. And I work with organizations to manage the teams, data, and processes that support these projects. 

My recent in-house roles include Managing Director, Digital & Brand for Human Rights First
and Senior Strategist for Malaria No More.

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Background

Relationships matter.

I work with clients to develop content and devise marketing strategies that establish lasting relationships with consumers and drive repeat conversions, deep engagement, brand evangelism, and robust conversation.

Here's how it's done:

ARCHITECT THE RIGHT  PRODUCTS FOR THE JOB

I work with brands to create, measure, and iterate upon holistically empathetic, user-centric digital experiences across mediums and channels. From websites to social campaigns, user experience is paramount in driving interaction and conversion. 

CRAFT STRATEGIES TO MATCH OBJECTIVES AND AUDIENCES

I work with brands to drive goal-focused engagement across mediums and channels by applying the right methodologies to best serve strategic objectives. Alchemizing best practices, cognitive science, and emerging tools and innovations produces winning strategies.

IMBUE INTERACTIONS WITH MEANING and IDENTITY

I work with brands to develop strategies that cultivate lasting relationships with consumers and tell brand stories that interweave seamlessly with values-based identity constructs. Connecting authentically with consumers begets repeat conversion, and true brand evangelism.

Ready to start a project?

Get in touch and schedule a consultation.

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