Persuasive User Experiences*Holistically Findable Websites*Product & Project Management


Let's Get Started

I work with clients to create persuasive user experiences, compelling marketing and acquisition campaigns, and to manage the teams and technology that support them. What can I help you with?
Digital Marketing & Acquisition

Tell your story more effectively, develop compelling acquisition campaigns, and expand your social impact.

User Experience (UX)

Create, test, and iterate powerful and interactive experiences that drive positive user interactions and maximize task completion rates.

Search Engine Optimization

Build holistically findable digital products from the inside out, develop inbound marketing strategies, and improve your search engine rankings.

Data Curation & Analysis

Focus on measurable outcomes, track the right performance indicators, and analyze traffic trends and user behavior.

Product & Project Management

Drive products from conception to launch, simplify and routinize processes and work, integrate analytics and testing into your digital programs, and improve product development.

Looking for Something Else?

Looking for something in particular?
Click here to ask about any of the listed services or to request a service that isn’t listed here.

Make Your Digital Products

So Far in 2014

Projects Completed

Websites Launched

Iced Coffees Consumed

Holistic Digital Strategy

Holistic digital strategy means persuasion and findability built from the inside out.

Ready to Start Something New?

I can help you drive progress through digital innovation and find the right tools, mediums, and strategies to conceptualize and deploy robust integrated products and campaigns. I apply user experience principles, heuristics, and persuasion architecture to create seamless and powerful brand messaging tools that drive interaction, transform relationships, and mobilize constituents.

Want to Improve Something You Already Have?

I work with clients to test, analyze, and iteratively improve their existing digital products and campaigns. I can help you build search engine visibility, scalable backend architectures, and persuasive user experiences into your websites, interactive products, email templates and eCRMs, and pay-per-click (PPC), Google AdWords, and display campaigns.

Ready to get started? Let's get to work.



I work with progressive nonprofits, NGOs, and advocacy groups.
  • Human Rights First
  • National Trust for Historic Preservation
  • Center for a New American Security
  • NAF Canada
  • Avalon Solar
  • Equator Capital
  • Stop the Atrocity Supply Chain
  • National Coalition for LGBT Health
  • Campaign for America's Future
  • Stand with Servicewomen
  • Equator Solar
  • FE Partners, LLC

Need to build a website from scratch?
I can help with that.



  • Nikki is a delight to work with and her knowledge of all things web and online related is impressive. Nikki has a rare ability to communicate well with both tech-savvy and non-tech-savvy people.

    Liz Rose - Communications Director
    Economic Policy Institute
  • Nikki is very direct and professional, and I very much appreciated her approach to information delivery. Nikki's no-nonsense, professional work style is refreshing in a world of opaque and bureaucratic workplaces.

    Lori Feinman - Director, AIA Meetings
    The American Institute of Architects (AIA)
  • Nikki brings an excellent combination of understanding of the digital world, a sense of organization and skill in making websites function as they should. I am looking forward to working with her on future improvements to our site, and would encourage others to do the same.

    Isaiah Poole - Director of Online Communications
    Campaign for America's Future
  • Nikki came into our organization and really hit the ground running. We were in the middle of a web site redesign and her guidance and advice have proven invaluable.

    Price B. Floyd - Director of External Relations
    Center for a New American Security

Get In Touch

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Can't wait to hear from you!

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  • nikki.minard