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I Work With

BRANDS
ON A MISSION

I help progressive brands connect with consumers over shared values and interests through compelling and data-driven digital marketing campaigns, user-centric digital products and websites, and rigorous and actionable data collection and analysis.

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Four Core

OFFERINGS

BRAND STRATEGY

Craft your brand story to connect with consumers over shared values, elevate brand voices, and translate your brand message into digital products, visual interfaces, and campaigns.

INTEGRATED MARKETING

Reach new audiences and activate existing ones, tell your story and drive engagement across mediums and channels, optimize digital experiences and maximize conversions.

PROJECT MANAGEMENT

Take projects from concept to reality, deliver technical concepts to any audience, keep production schedules on track, manage teams and vendors, leverage resources to maximize impact, lead and train staffers, and empower stakeholders and contributors.

USER EXPERIENCE

Explore your audiences, optimize conversion rates, test and iterate digital products throughout their lifecycles, learn how to create user-centric and persuasive experiences, and routinize UX in your campaigns and websites.
How We’ll Work Together

PROCESS

DISCOVER

We’ll start the consulting process by auditing, testing, and analyzing your brand’s existing digital products or campaigns. I’ll help you identify and analyze audiences, competitors, and opportunities and match your digital projects to your objectives. This part of the process may also include strategic and production planning, team and resource management, and first iterations to existing products to make them more user-centric and persuasive.

Products of this process might include:

  • Audience Analysis
  • Brand Storytelling Guides
  • Focus Groups and Findings
  • Gap Analysis Reports
  • Heuristic Evaluation Report
  • Information Architecture
  • Message Finding Report
  • Storyboarding & Task
    Analysis Reports
  • User Personas
  • User Experience Testing Reports

STRATEGIZE

Once we’ve benchmarked your existing products and identified primary objectives for our work together, we’ll talk about the best ways to get your brand there. I’ll help you identify the right tools, platforms, channels, and mediums for your work, develop content and inbound marketing strategies, segment your lists, and create optimized and conditionalized experiences for each core segment. I’ll also advise you on the best way to bring these strategies from concept to reality based on your available teams and resources.

Products of this process might include:

  • Channel & Medium-Specific Messaging Strategy
  • Content Strategy
  • Customer Journey Maps
  • Digital Engagement Roadmaps
  • Email Marketing Strategies
  • Growth and Loyalty Strategies
  • PPC/CPM or Search Engine Marketing (SEM) Strategies
  • Social Marketing Strategies
  • Website Development or Redesign Recommendations

IMPLEMENT

We’ll come out of the strategy process with a clear scope, budget, objective set, and plan of action. We’ll take those directives and create products and campaigns to meet your goals, engage your audiences, and drive conversions. I’ll help you set up, test, and launch your new digital products and campaigns and I can provide leadership and technical support services for large-scale products using in-house or vendor teams.

Products of this process might include:

  • Acquisition Campaigns
  • Digital Cross-Medium Marketing Campaigns
  • Email Campaigns
  • Growth Campaigns
  • Inbound Marketing Campaigns
  • Integrated Marketing Campaigns
  • Loyalty or Membership Campaigns
  • Responsive Websites or Microsites
  • Search Engine Optimization (SEO)
  • Social or Community Campaigns
  • Staff Training Sessions

ITERATE

After we’ve take your project live, we will measure for success. I’ll help you identify the key performance indicators (KPIs) that most accurately reflect your objectives, recommend the best tools and methodologies for the job, help you install and configure analytics and user experience (UX) testing platforms, and get your team on the path to a routinized analytics program. After you benchmark performance and determine how you’ll measure success, I can help you analyze the data sets and provide actionable recommendations.

Products of this process might include:

  • A/B Split and Multivariate
    Testing Programs and Reports
  • Analytic Software (ex. Adobe Site Catalyst or Google Analytics)
  • Actionable Data Analysis Reports
  • Click Tracking and Heat
    Map Reports
  • Conversion Rate Optimization (CRO) or Landing Page Optimization Reports
  • Wireframes for Iteration
  • User Experience (UX) Testing Software

Ready to Get Started? Schedule a Consultation.
Consulting & In-House

CLIENTS

Nikki Minard is a delight to work with and her knowledge of all things web and online related is impressive. Nikki has a rare ability to communicate well with both tech-savvy and non-tech-savvy people. I would highly recommend Nikki for any position for which she might qualify.

Liz Rose
Director of Communications
Economic Policy Institute

Nikki Minard was a terrific colleague of mine… She is very direct and professional, and I very much appreciated her approach to information delivery. Nikki’s style is refreshing in a world of opaque and bureaucratic workplaces. I very much enjoyed and appreciated working with Nikki.

Lori Feinman
Senior Director, AIA Meetings
The American Institute of Architects (AIA)

Nikki Minard brings an excellent combination of understanding of the digital world, a sense of organization and skill in making websites function as they should. I worked with her to make significant changes in our website that improved our search engine optimization and user experience. I am looking forward to working with her on future improvements, and would encourage others to do the same.

Isaiah J. Poole
Executive Editor
Campaign for America's Future

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